India, Oct 26: FOSSIL, a watch and accessories brand, announced His Highness Sawai Padmanabh Singh as the Global Ambassador for its new Signature Collection, an elevated expression of craftsmanship, design and heritage created for a new generation of discerning consumers. The partnership is introduced through a cinematic campaign filmed in Jaipur and celebrated with the unveiling of the collection at the iconic City Palace. His Highness Sawai Padmanabh Singh’s ability to honor tradition while embracing a modern global perspective reflects FOSSIL Signature’s approach to bringing heritage into the present.
The Signature line combines FOSSIL’s American design heritage, distinctive optimism and storytelling with elevated materials, precision engineering and Swiss watchmaking. Its debut collection, CS-1, stands for Case Study One, a nod to the American Case Study Houses program and its forward-looking approach to mid-century design. The collection draws on the program’s principles of purposeful design and material integrity, with every element contributing to a synergistic whole.
“Signature introduces a new chapter of watchmaking for FOSSIL, bringing our American design heritage together with Swiss craftsmanship,” said Melissa Lowenkron, Chief Brand Officer of FOSSIL. “Every detail reflects our commitment to purposeful, enduring design. His Highness Sawai Padmanabh Singh was a natural choice to represent the collection because he honors heritage while expressing it in a way that feels personal and contemporary.”
That connection comes to life in the campaign film, set against Jaipur’s distinctive architecture. His Highness Sawai Padmanabh Singh is seen horseback riding, studying sundial blueprints and browsing his watch collection, with FOSSIL Signature timepieces woven naturally into these moments. The film offers a glimpse of his personal style and relationship with heritage, bringing the campaign thought, “As Distinct As Your Signature,” to life.
“I have always appreciated products that honor heritage while remaining relevant to the present, and that is exactly what I found in the Signature Collection,” said His Highness Sawai Padmanabh Singh. “FOSSIL has built a strong legacy around timeless design and craftsmanship, and Signature represents a bold new expression of that vision. Its thoughtful details and enduring style reflect the way I approach my own personal style. I am honored to represent a collection that brings those values to life so authentically.”
Signature CS-1 marks FOSSIL’s return to Swiss watchmaking, building on more than two decades of the company’s presence and expertise in Switzerland. The 38mm Three-Hand Date Automatic features a Swiss automatic movement, while the 42mm Master Calendar Chronoquartz combines day, date, month and chronograph functions with a Swiss quartz movement. Across both models, domed sapphire crystals, record-inspired dial textures and the subtle Triple Diamond Quality insignia carry FOSSIL’s design heritage into a refined new expression. The collection is priced in India at Rs. 57995 and Rs. 75995.
“Signature represents a significant milestone for FOSSIL in India as we expand our presence in the premium watch category,” said Johnson Verghese, MD, FOSSIL India. “Today’s Indian consumers are increasingly seeking enduring quality and meaningful design. With His Highness Sawai Padmanabh Singh as FOSSIL’s Global Ambassador, we are confident Signature will resonate strongly with consumers and play a key role in our growth journey."
